Tuesday, 24 March 2015

Search Engine Optimization Done The Right Way

<p>Search engine optimization is a series of techniques that can be very powerful is implemented properly and consistently. However, it is something that is relatively new and daunting to many. The key is to gain an understanding of a few key concepts in order to maximize the results of your efforts. The following <a href="http://Statigr.am/tag/article">article</a> offers several tips which can help you to do just that.</p>
<p><img src="http://imgfave-chat-herokuapp-com.global.ssl.fastly.net/image_cache/1403123614803153_tall.jpg" alt="seo las vegas" title="Digital Marketing (C) imgfave.com" style="float:left;padding:10px 10px 10px 0px;border:0px">If you want your web pages to be found by searchers, it&#8217;s important to make sure your HTML pages have keywords in the the name. If, for example, you are running an art school and you offer classes for kids, think about what terms parents will use when signing up their kids. Use words like &#8220;kids-art-classes.html&#8221; rather than something like &#8220;childrens-art-instruction.html&#8221; to make your page more visible to people who are actually doing the searching.</p>
<p>To avoid duplicate content clogging up search engines, you need to be sure that the search engines know exactly which pages to index when you create and upload new pages. You always need to delete the old pages completely from your server and make sure that you&#8217;re only indexing the newest and most relevant content.</p>
<p>Search engine optimize all assets found on your website. By carrying out SEO on spreadsheets (.xls), documents (.doc, .pdf), videos (.avi), audio (.mp3), presentations (.ppt) and images (.jpg, gif, .png) within your website, you can maximize the number of search queries that refer web searchers to your website and increase your website&#8217;s traffic.</p>
<p>If video or audio items are shown on your website, you should have transcripts of these included. The transcripts allow your content to be easily understood by search engine robots. This will ensure your website gets a higher ranking.</p>
<p>Pick the right URL shorteners. You want to make sure the search engine still gets credit for finding you, but some URL shortening companies do not allow that to take place. Search out the right ones that give credit where it is due, and your search engine will thank you.</p>
<p>Always validate your website&#8217;s HTML code if you are serious about its search engine performance. Broken HTML can keep search engines from indexing the full content of your site. Even a site that appears to function with no problems can have broken code. Website building programs or free online tools can inspect your site&#8217;s HTML and validate that it all works properly.</p>
<p>A few major, web-based sites have combined to start a new website, Schema.org, to help with search engine optimization. The site will list common vocabulary. This site will show webmasters and developers SEO terms, and teach them how to improve their ranking with the search engines. The goal of this site is to be a resource for site developers.</p>
<p>Stay ethical. Many websites use what is called &#8220;Black Hat&#8221; tactics, meaning they use unethical practices to hop their sites up on search lists. These include keyword stuffing, &#8220;Doorway pages&#8221;, and many others. Stay away from these, because if a search engine realizes you are using them, they will likely ban your site from their pages.</p>
<p>Know your search engine. Some search engines have over two hundred different methods that they use to judge if your site is worthy of being in the top of their search lists. Try to learn as many of these as possible and use them to your advantage. Many sites will list a few, but it is best to try to find as many as you can.</p>
<p>Search for education sites that are hunting for sponsors. Sites that are of the .edu domain are much more likely to appear high on the search engine lists. If you have the chance to link up with a .edu domain, go for it. These websites tend to get the most and best quality visitors.</p>
<p>There are a lot of marketing and SEO services out there that claim that they can work wonders in promoting your site or products, but you have to be very aware of scams in this area. A service that promises to direct a large volume of traffic in a short period of time is probably too good to be true. Always get the opinions of others before parting with your money.There are several good forums where you can go for advice.</p>
<p>To see how well your online business is doing, go look at your competitor&#8217;s websites. Also, search the keywords that are related to your business. Look at what others in your field are doing, and what they are saying. You can get great ideas from these websites, and they will show you where you stand.</p>
<p>Use the <a href="http://Www.squidoo.com/search/results?q=alternate+text">alternate text</a> for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that.</p>
<p>Again, search engine optimization has the potential to provide dramatic results for those willing to take the time to learn and apply its basic tenets. Once the fundamental strategies are mastered, it is possible to achieve tremendous success online. By diligently applying the tips included in this article, you can begin to harness the power of search engine optimization.</p>
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